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Dive with Purpose: The Fourth Element OceanPositive Movement

Dive with Purpose: The Fourth Element OceanPositive Movement

Alice Watt |

At Mike’s Dive Store, we are proud to be a part of something truly special—the Fourth Element OceanPositive range. As divers, we have a deep connection to the ocean. We explore its depths, admire its beauty, and depend on its health for both our recreation and the planet’s future. That’s why we believe in doing more than just offering exceptional dive gear—we also strive to support ocean conservation efforts. By choosing Fourth Element’s OceanPositive products, we’re not just helping divers gear up; we’re helping protect the oceans for generations to come.

The OceanPositive collection is more than just a range of eco-friendly products—it’s a movement, a commitment to making the oceans better, and a direct response to the environmental challenges we face today. So, why should Mike’s Dive Store be your go-to destination for OceanPositive products? Let’s dive into the details.

What is an OceanPositive Product?

The Fourth Element OceanPositive collection is designed with one primary focus: to create dive gear that has minimal impact on the environment. These products are made from sustainable and recycled materials, with a deep emphasis on performance, durability, and comfort. But what truly sets OceanPositive apart is that each item is part of a larger mission to protect our oceans.

When you buy an OceanPositive product, you’re investing in something that’s been made with the environment in mind. From wetsuits made from recycled ocean-bound plastics to eco-friendly swimwear, every piece is designed to be both high-performing and eco-conscious. Many items in the collection use materials such as recycled fabrics, eliminating waste and reducing the need for new resources. OceanPositive products are all about reducing environmental harm and ensuring that divers, snorkelers, and swimmers can do what they love while also supporting a healthier planet.

The Mission Behind OceanPositive: A Commitment to Sustainability

At the heart of the OceanPositive collection is Fourth Element’s commitment to sustainability. The brand’s vision is simple: protect the oceans that give us so much. From the moment you put on a piece of OceanPositive gear, you’re not just enhancing your dive experience—you’re helping preserve the waters you love.

This commitment is evident in their zero-waste target, as Fourth Element works towards using only recycled and recyclable materials in the creation of their products. They’ve adopted a circular approach to design, where sustainability is built into every product from the very beginning. By reusing and recycling materials, they ensure minimal waste and maximum impact on ocean conservation.

Beyond the design and material choices, Fourth Element is actively involved in OceanPositive projects that support marine conservation. Through their collaborations with key organisations, they’re not only cleaning up our oceans—they’re making a tangible difference in the fight against climate change, plastic pollution, and ecosystem degradation.

OceanPositive Projects: How Your Purchase Makes a Difference

The mission of Fourth Element goes beyond product creation. They’re dedicated to supporting global projects that make a direct impact on the health of our oceans. By choosing an OceanPositive product from Mike’s Dive Store, you’re supporting these vital initiatives. Here’s a closer look at some of the impactful projects supported by Fourth Element:

  • Global Ghost Gear Initiative (GGGI)
    The Global Ghost Gear Initiative is tackling one of the biggest issues facing our oceans: ghost fishing nets. These abandoned or lost fishing nets continue to trap marine life, causing immense harm to ecosystems. Fourth Element collaborates with many organizations involved in the GGGI to clean up, prevent, and recycle ghost gear. Through this work, they help ensure a cleaner, healthier ocean for generations to come.

  • Reef-World Foundation
    The Reef-World Foundation is at the forefront of the fight to protect coral reefs, one of the most critical and vulnerable ecosystems on the planet. As a partner of the UN Environment Programme, Reef-World runs the Green Fins programme, which encourages dive centres to adopt eco-friendly practices. Through its work with Reef-World, Fourth Element helps dive operators reduce their environmental footprint and protect the coral reefs that divers cherish.

  • Olive Ridley Project
    The Olive Ridley Project focuses on rescuing and rehabilitating sea turtles in the Maldives, many of which become entangled in ghost fishing gear. With Fourth Element’s support, the project is able to rehabilitate these turtles and return them to the wild, helping protect one of the ocean’s most endangered species.

  • Coral Restoration Foundation
    In partnership with the Coral Restoration Foundation (CRF), Fourth Element developed an innovative OceanPositive UV shield for CRF volunteers and staff, made entirely from recycled ocean-bound plastics. This partnership not only supports coral restoration but also raises awareness and funds to help protect coral reefs worldwide.

  • World Animal Protection
    For over five years, Fourth Element has worked with World Animal Protection, supporting their efforts to combat ghost gear and protect marine animals from harmful human-made debris. The organization has raised significant funds to aid World Animal Protection’s mission, which includes everything from rescuing marine animals to tackling the broader issues of ocean pollution.

  • Bite Back Shark Conservation
    Fourth Element is proud to support Bite Back Shark Conservation, an organization dedicated to the protection of sharks and the prevention of shark finning. Through their collaboration, Fourth Element helps raise awareness about the importance of sharks in maintaining healthy ocean ecosystems.

By purchasing OceanPositive products at Mike’s Dive Store, you’re supporting these efforts and helping fund crucial projects that protect the marine life we all love.

Staff Favourites from the OceanPositive Range

We at Mike’s Dive Store are incredibly passionate about the OceanPositive range, and our staff have their favourite pieces from the collection. Here are a few of our top picks:

Fourth Element Tidal Robe:
The Fourth Element Tidal Robe is the perfect post-dive companion, designed to keep you warm and dry. Made with sustainable materials, it’s as eco-conscious as it is functional. Available in a vibrant orange or green colour makes a bold statement while offering ultimate comfort for changing or lounging after your adventures.

 
Fourth Element Tech Fins:
Experience unmatched power and precision with the Fourth Element Tech Fins. Built for serious divers, these fins provide optimal thrust with minimal effort, helping you navigate strong currents with ease. Their robust design ensures durability, making them a reliable choice for technical and recreational dives alike.

OceanPositive Hydroskin Rashguards:
Protect your skin and the oceans with the OceanPositive Hydroskin Rashguards. Lightweight, breathable, and made from sustainable materials, they offer UPF 50+ sun protection without compromising on style. Perfect for snorkelling, swimming, or as a base layer for diving.

Thermocline Range:
The Thermocline range combines warmth, flexibility, and sustainability in one revolutionary package. Crafted with Fourth Element’s innovative materials, it provides thermal protection comparable to a wetsuit without the bulk. Dive comfortably in colder waters while reducing your environmental footprint.

The Bigger Picture: How Your Purchase Helps Protect the Ocean

When you shop for OceanPositive products at Mike’s Dive Store, you’re helping support ocean conservation efforts. Through our partnership with SeaChangers, 1% of the sale of selected Fourth Element OceanPositive products is donated directly to support marine conservation projects. From coral reef restoration to cleaning up ghost fishing nets, these donations fund vital work that keeps our oceans healthy.

Look out for the SeaChangers notice on selected products to see how your purchase is making a difference. By choosing OceanPositive gear, you’re directly contributing to the fight against ocean pollution and supporting projects that protect marine life.

Dive with Purpose: Dive OceanPositive and Dive Forever

We believe every dive should have a purpose. With Fourth Element’s OceanPositive range, you’re not only using high-performance gear but also contributing to the protection of our oceans. At Mike’s Dive Store, we’re proud to offer these sustainable products and be part of a movement dedicated to preserving the underwater world.

Our commitment doesn’t stop there. Through our Dive Forever initiative, we actively support marine conservation efforts, from funding vital projects to reducing environmental impact. Together with Fourth Element and organisations like Sea-Changers, we’re working to ensure that the oceans we explore today remain vibrant, diverse, and healthy for future generations.

Explore our OceanPositive collection, make a difference with your purchase, and dive with purpose. Together, we can protect the oceans we love and ensure they thrive for generations to come.

Learn more about our initiatives and how you can get involved:

Explore our collection today, make a difference with your purchase, and dive with purpose. Together, we can ensure a future where the ocean remains as vibrant, diverse, and healthy as it is today.